Is The Running Mat Still in Business? (2026 Update)
Still after The Running Mat?We have not confirmed a current listing, so this searches Amazon for you.
Look for The Running Mat on AmazonFull story →Donna Kerr-Foley pitched a waterproof mat you wear folded round your waist and unfold when you need somewhere clean to stretch, back in series 11.
That company no longer exists on the Companies House register, so nobody is currently making or selling the product.
Two Dragons, A Big Stake
Kerr-Foley wanted £50,000 for 40 percent of the business, plus a linked boot-camp venture, a large equity offer that hinted at how much backing she felt she needed to get manufacturing and sales moving.
Deborah Meaden and Kelly Hoppen split the cheque between them for the stake on offer. Duncan Bannatyne, notably, thought there was no real market for it, a call that looks reasonably accurate in hindsight rather than simple stubbornness.
Decent Reviews, Short Run
The mat did reach customers, and outdoor and fitness bloggers who actually tried it generally liked the concept. Liking a product, though, is not the same as running a durable company around it.
Company filings confirm the business was struck off roughly four years after the deal closed, ending the venture despite the broadly positive reception the mat itself received.
One Product Rarely Carries a Business Alone
Single-item fitness gadgets are up against enormous, heavily marketed sportswear brands, and one clever accessory rarely gives a small company enough repeat custom to keep the lights on once the initial curiosity buyers have all purchased theirs.
If you were hunting for one, it now belongs to the show's back catalogue rather than anything you can order.