Is Playbrush Still in Business? (2026 Update)
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Look for Playbrush on AmazonFull story →Paul Varga, Tolulope Ogunsina and Matthäus Ittner pitched a small hardware attachment that fits any toothbrush and turns brushing time into a phone game, meant to keep children brushing for the full recommended two minutes.
They asked for £100,000 against 5%, and our records show Touker Suleyman, Peter Jones, Tej Lalvani and Deborah Meaden together offering that full amount, which the founders declined.
Turning down four offers to protect equity
Reporting describes every single investor wanting more than the 5% originally on offer, with the founders unwilling to concede much beyond an extra percentage point, so they walked away from four live offers rather than give up further ownership.
That is a genuinely rare move; most founders offered multiple deals simply pick one. It reflects a bet that staying in charge of their own company mattered more than the money and connections sitting on the table that day.
The outcome since
Sources describe the founders raising money from investors on the continent instead, growing the product within children's oral health technology, and eventually being bought by a large Swiss personal care group in the autumn of 2021.
Selling to a large personal care group is the usual exit for children's oral health hardware, since distribution through pharmacy and grocery is far harder to build than the product itself.