The pitch
What walked into the Den
Paul Varga, Tolulope Ogunsina and and Matthäus Ittner brought Playbrush to Dragons' Den in season 15, which aired in 2018.
In the pitch, Playbrush asked the Dragons for £100,000 for 5% of the business, valuing the business at about £2,000,000.
After the show
What happened next
The Dragons passed, and Playbrush walked away without investment that night.
Our read
The Hub verdict
Playbrush walked in with the same £2,000,000 valuation as the priciest asks in this group, seeking £100,000 for only 5 percent of its gamified toothbrushing gadget. The difference is that Playbrush walked out without a deal, and not because the room refused the price. Four Dragons, Touker Suleyman, Peter Jones, Tej Lalvani and Deborah Meaden, offered exactly the £100,000 for 5 percent that Paul Varga, Tolulope Ogunsina and Matthaus Ittner had asked for, and the founders said no. Getting your own number from most of the panel and still declining is a decision about who joins the cap table rather than about the valuation.
Four Dragons met the ask, and the founders said no.
