Dragons' Den Canada Season 10

Season 10 marked a full decade of Dragons' Den on CBC, and the milestone season sent another slate of founders up the stairs to face the panel.

Here we bring together the season 10 pitches we have looked into, each with a clear breakdown of the ask and a note on the deal where the evidence supports one.

Our approach does not change with the anniversary: ask figures come straight from the aired pitches, while deal outcomes appear only with a source, since CBC's record stops where the negotiation begins.

Season 10 is the decade marker, and it collects some of the more memorable pitches on this side of the site, from the escape-room ambition of SmartyPantz to a million-dollar cheque from Michele Romanow for a car-parts retailer that had already been trading since 2009.

It is also a good lesson in how many ways a pitch can end. Meowbox and Nonna Pia's both closed and both are still selling years later, Nonna Pia's twice over after David Chilton came back with a record reinvestment. Spray-Net drew an offer and the founder turned it down, deciding the exposure was worth more than the money. Walter Craft Caesar Mix shook hands on stage and watched the agreement come apart afterwards. Read across the season and a confident valuation on air tells you what a founder believed, not what they ended up signing.