Holy Crap

promising breakfast cereal business

The ask$120,000for 20% of the business

Implied valuation$600Kask / equity

On-air resultDeal agreed

Founders: Brian, Corin Mullins

On the record

The deal, on the record

Holy Crap asked for $120,000 in exchange for 20% of the business.

Season: 10, ep 10
On-air outcome: Struck a deal
Deal terms: $2,000,000 for a 50% stake; the same article says Minhas replaced Treliving as the investor after filming
Investing Dragon: Jim Treliving
Category: Business Services

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.