EnRICHed Academy

dvd program

The ask$40,000for 10% of the business

Implied valuation$400Kask / equity

On-air resultDeal agreed

Founders: Kevin Cochran, Jay Seabrook

On the record

The deal, on the record

EnRICHed Academy asked for $40,000 in exchange for 10% of the business.

Season: 10, ep 16
On-air outcome: Struck a deal
Deal terms: Asked $40,000 for 10%. Restructured on air into a royalty/endorsement deal: Canadian Mortgage Professional (https://www.mpamag.com/ca/news/general/brokers-win-dragons-endorsement/278653) reports "Their offer of 12 per cent share (split among them at 3 per cent each) will provide Cochran and Seabrook with the high-profile endorsement they were looking for" and "The deal is currently being restructured, and the $40,000 is off the table." 12% at 3% each implies four dragons; that article names only Treliving, Croxon and Dickenson, so the fourth (reported elsewhere as David Chilton) is unconfirmed by a source I opened.
Investing Dragons: Jim Treliving, Bruce Croxon, Arlene Dickinson
Category: Food and Drink

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.