The pitch
What walked into the Den
Booby Grow arrived in season 20, episode 9, with Hamilton founder Jillian Wisborg pitching a supplement aimed at supporting breast milk supply.
Was looking for $75,000 for a share of 25 percent, valuing the operation near $300,000.
After the show
What happened next
The brand is actively selling. Our July 2026 visit found one-month and four-month supply options, subscription pricing, working cart buttons and a money-back guarantee message, which together point to a functioning direct-to-consumer shop.
Our read
The Hub verdict
A small, sensible ask anchors this pitch: a modest five-figure raise for a quarter of the company, a three-hundred-thousand valuation on a lactation supplement, the kind of number that leaves room to negotiate without overreaching.
No Dragon invested. Supplements aimed at new mothers are a hard category for an investor, because the claims are regulated, the customer is only in the market for a few months, and repeat purchase is capped by the length of that window. Jillian Wisborg kept building anyway. The store runs one-month and four-month supply options with subscription pricing, working cart buttons and a money-back guarantee.
A modest ask, no deal, and a live subscription shop
