The pitch
What walked into the Den
Chi’s Chilly Treats, Tracy Johnston’s line of frozen goat-yogurt treats for dogs, featured in season 20 out of Langley, British Columbia.
Tabled $75,000 while giving up 10 percent, putting the business at roughly $750,000.
After the show
What happened next
The brand is still around. Active Instagram and TikTok accounts and a third-party retailer listing were all running in July 2026, alongside a live site.
Our read
The Hub verdict
A modest five-figure cheque against a tenth of the business prices a frozen goat-yogurt dog treat at three quarters of a million, and the panel still passed. Frozen is the hard part: a treat that has to stay cold needs freezer space in every store it reaches, which makes a young pet brand expensive to scale before it is proven. Tracy Johnston left with the whole company and no partner. The picture today is small and quiet, with the brand's own site showing navigation but no live products while social accounts and a third-party listing still carry it.
No deal; the frozen treat brand went on alone, quietly
