Deal made in the DenSeason 5 · Episode 7
Fit Fur Life
presented as a dog treadmill
The ask£100,000for 50% of the business
Implied valuation£200Kask / equity
On-air resultDeal agreed
Founder: Sammy French
On the record
The deal, on the record
Fit Fur Life asked the Dragons for £100,000 in return for 50% of the business and struck a deal with James Caan on air. Figures are drawn from public records of the pitch.
- Season
- 5, ep 7
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.
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