The pitch
What walked into the Den
Skyelar Pollack, from Toronto, Ontario, pitched Hypnotic Journeys, a trilogy of self-hypnosis relaxation CDs sold under a Tao of Hypnosis brand.
The appearance aired in Season 5, episode 2, in 2010, with a request of $100,000 for 35%. That larger equity ask implied a value of about $285,714.
After the show
What happened next
The CD trilogy still shows up as legacy listings on marketplaces like Amazon and AbeBooks, old catalog entries from the original run.
Our read
The Hub verdict
Thirty-five percent for $100,000 is one of the larger equity gives here, pricing the CD trilogy at about $285,714. A big slice for a modest cheque usually points to a founder betting on a Dragon's distribution reach.
Reach was the whole proposition, because a self-hypnosis product pressed onto compact discs had a shelf life set by the format itself. Season 5 aired in 2010, right as physical audio gave way to downloads and then to subscription apps, and relaxation content moved onto phones within a few years of the pitch. The trilogy still surfaces as legacy listings on marketplaces like Amazon and AbeBooks, which is the long tail of an old catalogue rather than a brand trading in 2026.
