Deal made in the DenSeason 18 · Episode 5
PÄRLA Toothpaste Tabs
billed as toothpaste tablets with recyclable glass jar
The ask£70,000for 9% of the business
Implied valuation£778Kask / equity
On-air resultDeal agreed
Founders: Dr Simon Chard, Dr Ronah Escander
On the record
The deal, on the record
PÄRLA Toothpaste Tabs asked the Dragons for £70,000 in return for 9% of the business and agreed a deal of £70,000 for 30% with Tej Lalvani and Deborah Meaden (15% each) on air. Figures are drawn from public records of the pitch.
- Season
- 18, ep 5
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



