Deal made in the DenSeason 10 · Episode 4
Primal Parking
pitched as car parking space lettings agency
The ask£60,000for 40% of the business
Implied valuation£150Kask / equity
On-air resultDeal agreed
Founder: Harrison Woods
On the record
The deal, on the record
Primal Parking asked the Dragons for £60,000 in return for 40% of the business and struck a deal with Peter Jones and Theo Paphitis on air. Figures are drawn from public records of the pitch.
- Season
- 10, ep 4
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.
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