Snugabell

a strap for hands free breast milk pumping

The ask$50,000for 15% of the business

Implied valuation$333Kask / equity

Founder: Wendy Abruster-Bell

On the record

The deal, on the record

Snugabell pitched for $50,000 in return for 15% equity.

Season: 5, ep 4
On-air outcome: Left without a deal
Deal terms: None. Founder Wendy Armbruster Bell asked 50K for 15% and left with no investment; she describes the aired segment as an "Also in The Den" short piece.
Category: Health and Wellness

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.