Independent product guide to Dragons' Den · Every availability claim is checked
Woofstock productDeal made in the Den

Dragons' Den Canada Season 6 · Episode 12

Woofstock

festival for dogs

The ask$150,000for 20% of the business
Implied valuation$750Kask / equity
On-air resultDeal agreed
Founder: Marlene Cook

On the record

The deal, on the record

Woofstock pitched for $150,000 in return for 20% equity.

Season
6, ep 12
On-air outcome
Struck a deal
Deal terms
Second Chance pitch: Kevin O'Leary offered $200,000 for half the company and Jim Treliving joined him. The same article notes her earlier Season 4 pitch: 'Only Jim pounced on the opportunity, but he wanted 50 per cent. Marlene turned him down.'
Investing Dragons
Kevin O'Leary, Jim Treliving
Category
Pet Products

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.