The pitch
What walked into the Den
A Turner & Sons appeared on Dragons' Den in season 10, episode 8, which aired in 2012, pitched by Paul Turner.
In the pitch, A Turner & Sons asked the Dragons for £80,000 for 33.3% of the business, valuing the business at about £240,240.
After the show
What happened next
On air, A Turner & Sons agreed a deal of £80,000 for 33.3%, backed by Peter Jones. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
Paul Turner walked in wanting £80,000 for a third of his sausage-making business, a price tag that put the whole operation at roughly £240,000. What makes this one satisfying to track is how little haggling shows up in the record: he asked for £80,000 at 33.3 percent and left with precisely that, Peter Jones taking the stake.
No slice of extra equity was prised away, no cash trimmed. Deals that close on a founder's own terms are rarer than the show's editing suggests, so a clean match like this is worth noting.
He named his price and the Den met it exactly.
