Deal made in the DenSeason 11 · Episode 12
Bobo Buddies
billed as backpack pillow and blanket in one
The ask£50,000for 40% of the business
Implied valuation£125Kask / equity
On-air resultDeal agreed
Founder: James Roupell
On the record
The deal, on the record
Bobo Buddies asked the Dragons for £50,000 in return for 40% of the business and struck a deal with Peter Jones and Deborah Meaden on air. Figures are drawn from public records of the pitch.
- Season
- 11, ep 12
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



