The pitch
What walked into the Den
Ali Moman and Carlos Sabbah built Bokay, a Toronto dating app designed to slow down the usual swipe-heavy pace of online dating.
They pitched in Season 20, episode 11, which aired in early 2026, putting forward $100,000 for 20%, a request that pegged Bokay at $500,000.
After the show
What happened next
Four Dragons passed, citing thin revenue and users in a crowded category. One made an offer at the ask, $100,000 for 20%, but attached a ratchet: miss 80,000 signed-up users inside a year and the stake rises to 30%. That structure ties the price directly to growth, according to blogTO.
The app is live. An App Store listing checked on July 23, 2026 shows a version released in January with notes referencing momentum after the Den appearance.
Our read
The Hub verdict
This is the most structurally interesting deal in the batch. The ask, $100,000 for 20% at a $500,000 valuation, was met almost exactly, but with a ratchet: miss 80,000 users in a year and the stake climbs to 30%.
That clause reprices the whole thing. Hit the target and the founders keep the deal they wanted; miss it and they hand over half again as much equity for the same cash. It ties valuation to a single growth metric, which is a sharper instrument than the usual flat handshake, and worth watching against the app's live traction.
A deal whose real price depends on a user-growth trigger.
Worth knowing: The deal carried a performance condition, so the final equity split depends on user growth, not just the on-air handshake.
