BRK70

BRK70 came to season 20, episode 8, pitched by three members of the El Mashtoub family around a smart golf insole that reads pressure and swing data. The valuation leaned largely on the technology story.

Proposed $350,000 conceding 15 percent, a price that implied $2,333,333.

Wes Hall took the deal at $350,000 for 18 percent, plus a 5 percent royalty running until three times the investment came back.

The insole is available now: our July 2026 look found it at $349 in sizes small through extra-large with a working add-to-cart, described by the company as a first, limited production run.

The valuation is where the ambition showed: $350,000 for 15 percent implies well over two million on a golf insole carried largely by the story of pressure and swing data rather than by hard sales. Wes Hall backed it and priced that risk properly, taking 18 percent and layering a 5 percent royalty on top that runs until three times his money comes back. A royalty at that multiple says a Dragon likes the product and does not want to wait on an exit for his return. The insole ships now at three hundred and forty-nine dollars in what the company calls a limited run.