The pitch
What walked into the Den
CATTLEytics, from Hamilton, Ontario, builds management software that helps dairy farms track their herds, founded by veterinarian Dr. Shari Van de Pol.
She pitched in season 20 with a high ask: $1.2 million for 10 percent, which valued the company at $12 million.
After the show
What happened next
There was no deal. Trade coverage in The Bullvine reports the Dragons hammered the valuation, called the pitch a pressure cooker and walked, with one telling Van de Pol she could bootstrap on the government funding already coming her way, a read corroborated by a Farmtario headline noting publicity but no investment.
The company kept climbing regardless. Its site in July 2026 described more than 500 farms served and over two million animals tracked, with a working customer portal and an award-finalist mention.
Our read
The Hub verdict
A $1.2 million ask for 10 percent is a $12 million valuation on dairy-herd software, and the Dragons went straight at the multiple. Their argument was that the company did not need them: government funding was already coming in, so the founder could bootstrap rather than sell a tenth of the business at that price. That is a compliment wearing the clothes of a rejection, and it has held up. CATTLEytics still runs as a live B2B service for dairy operations, which is the quiet advantage of software, low burn and no inventory to finance while you grow.
No deal: Dragons said grant money made them unnecessary
