The pitch
What walked into the Den
Cocoa Ooze appeared on Dragons' Den in season 14, episode 8, which aired in 2016, pitched by Jamie Hutcheon.
In the pitch, Cocoa Ooze asked the Dragons for £70,000 for 35% of the business, valuing the business at about £200,000.
After the show
What happened next
Cocoa Ooze struck a deal in the Den.
Our read
The Hub verdict
Jamie Hutcheon's handmade chocolate business, Cocoa Ooze, went in at £70,000 for 35 percent, a valuation just north of £200,000. That is a middle-of-the-road ask, neither a control-ceding half nor a token slice, which usually means the founder is looking for a genuine working partner. He found one in Touker Suleyman. For a maker selling a premium, perishable product, the useful thing an investor of that kind brings is not the cash but the route into the shops that will stock it.
