Deal made in the DenSeason 18 · Episode 5
Compare Ethics
pitched as ethical clothing verification platform
The ask£70,000for 10% of the business
Implied valuation£700Kask / equity
On-air resultDeal agreed
Founders: James, Abi Morris
On the record
The deal, on the record
Compare Ethics asked the Dragons for £70,000 in return for 10% of the business and struck a deal with Peter Jones and Deborah Meaden on air. Figures are drawn from public records of the pitch.
- Season
- 18, ep 5
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.
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