Cooks Who Feed

Cooks Who Feed reached season 20, episode 7, with Welland couple Seema and Nishant Sanghavi pitching ethically made aprons paired with a meal-donation program.

Came looking for $75,000 for a portion of 10 percent, which placed the value at about $750,000.

Wes Hall put up $75,000 for 20 percent. The founders countered at 15 percent, he held firm, and they took the offer as it stood.

The store is live and selling, with aprons at $72 each and strong reviews on the bestsellers. The company runs a give-back model in which each apron funds donated meals, and puts its running total past two million meals.

A tidy ask, a small five-figure sum against a tenth of the business at a three-quarter-million price, sits alongside the real hook of this pitch, a give-back model in which each apron funds donated meals. Mission-driven brands often pitch modest numbers because the story does part of the selling.

Wes Hall took double the equity on offer, putting in the $75,000 for 20 percent and holding firm when the founders countered at 15. A mission brand carries a marketing advantage and a margin problem at the same time, since ethical manufacturing plus a donation on every unit leaves less room in the price than a conventional competitor enjoys. The store is live and selling, aprons at $72 with strong reviews on the bestsellers, and the company puts its running total past two million donated meals.