The pitch
What walked into the Den
Cheryl Zealand founded Cranked Energy, a Winnipeg maker of refrigerated protein and energy bars.
She reached Season 19, episode 4, which aired in 2024, asking for $250,000 for 15%. That request valued Cranked at about $1,666,667. Getting there took persistence: by one account she pitched producers four times across eight years before being chosen.
After the show
What happened next
No Dragon came in, and the company has carried on selling its refrigerated bars without one.
The business is clearly running. On July 23, 2026 the storefront showed six core flavors plus seasonal ones, a working cart, and a spelled-out shipping policy across Manitoba, the rest of Canada, and the United States.
Our read
The Hub verdict
A $250,000 ask for 15% values the refrigerated-bar brand at about $1,666,667, a mid-range number for a regional food business trying to prove it can travel beyond its home market.
No Dragon came in. Refrigerated bars are the hard version of an already crowded category: fridge space is scarce, cold shipping costs more than ambient, and a Manitoba brand pays that premium on every box it sends past its own province. Cheryl Zealand carried on without an investor, and the store now runs six core flavours plus seasonals, with a shipping policy that reaches across Canada and into the United States.
