Independent product guide to Dragons' Den · Every availability claim is checked
Cuban Lunch Corp productDeal made in the Den

Dragons' Den Canada Season 15 · Episode 3

Cuban Lunch Corp

a revived retro Canadian chocolate and peanut candy bar

Still sellingFood and Drink

A revived 1980s candy bar, Cuban Lunch carried a big valuation into the Den. We cover the ask and how the brand looks now.

The ask$1 mfor 10% of the business
Implied valuation$10Mask / equity
On-air resultDeal agreed
Still sellingFounders: Crystal Westergard, Bert Westergard

The pitch

What walked into the Den

Cuban Lunch is a revival of a discontinued 1980s Canadian chocolate bar, brought back by Crystal and Bert Westergard in Camrose, Alberta.

The couple pitched in season 15 with a large ask of $1 million for 10 percent, which set a $10 million valuation on the revived bar.

After the show

What happened next

The brand is alive and current. Visiting the site in July 2026 turned up an active presence under a Canadian Candy Nostalgia banner with sales, history and stories sections and working contact channels, clearly a going concern.

Our read

The Hub verdict

Reviving a discontinued 1980s candy bar and asking $1 million for 10 percent puts $10 million on nostalgia, which is a lot for a Dragon to price. The panel priced it very differently. Vincenzo Guzzo, Jim Treliving and Manjit Minhas paid the full million but took 51 percent between them, and the founder handed over control on the floor rather than walk. Three Dragons with grocery, restaurant and manufacturing reach buying a majority is a bet on distribution rather than the recipe. The brand trades on today under a Canadian Candy Nostalgia banner.

Three Dragons paid $1M and took 51 percent control