The pitch
What walked into the Den
Dock & Bay appeared on Dragons' Den in season 15, episode 4, which aired in 2017, pitched by Andy Jefferies and Ben Muller.
In the pitch, Dock & Bay asked the Dragons for £75,000 for 10% of the business, valuing the business at about £750,000.
After the show
What happened next
On air, Dock & Bay agreed a deal of £75,000 for 10%, backed by Deborah Meaden. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
Quick-dry towels do not sound like a £750,000 business until you look at how Dock & Bay priced the pitch: £75,000 for 10 percent, one of the tighter equity asks in this group. Andy Jefferies and Ben Muller held that valuation and Deborah Meaden accepted it, taking a tenth of the company for the sum requested. A 10 percent deal leaves the founders firmly in charge, which is usually the whole point of asking for so little equity in the first place. The terms closed without amendment, so the record here is unusually clean.
A ten-percent deal that left the founders in the driver's seat.
