Dodjivi Coffee

Dodjivi Coffee, Komlanvi Dodjro’s functional mushroom-coffee brand from Gatineau, Quebec, appeared in season 20, episode 15.

Went after $150,000 in return for 10 percent, which pointed to a value of about $1,500,000.

Two Dragons came in together at $150,000 for 20 percent, splitting it evenly, double the equity Dodjro opened with.

The brand is trading strongly. The store is live with instant mushroom-coffee blends from about $28 to $50, a working cart, and a 4.6-star rating across more than a hundred reviews. The company says the coffee is now carried in more than 150 stores.

The ask is measured for a category with real momentum: a mid-six-figure cheque against just a tenth of the business, a price of a million and a half on a functional mushroom-coffee brand. Keeping the give-away that small signals a founder who believes the product can carry the raise.

Two Dragons split the deal at double that equity, 10 percent each for the $150,000, with Tara Bosch among them. Functional coffee lives on repeat purchase and shelf presence, so trading ten extra points for two operators with retail reach is buying precisely the right thing. The store is live and well reviewed, with blends from about $28 to $50, and the company says the coffee now sits in more than 150 stores.