The pitch
What walked into the Den
Adrienne Jung and Jarrod Nichol built eeva, an AI powered app for running a household, and brought it forward in the show's twentieth season.
The pair sought $750,000 for a mere 5 percent stake. That maths puts a $15 million valuation on the product, a steep number to defend in front of Dragons.
After the show
What happened next
This one aired as an online-only web exclusive rather than a broadcast episode. No Dragon invested.
The app is out in the world today. As of July 2026 eeva was live with App Store links, a 14-day trial, then $10 a year, plus a pricing page and a blog carrying 2026 dates.
Our read
The Hub verdict
A $15 million valuation is the headline number, and it is a steep one to carry into any Den, web exclusive or not. Seven hundred fifty thousand dollars for 5 percent leaves almost no room to negotiate the equity down without cratering the implied price.
The Dragons passed, which is not surprising once the arithmetic is laid next to the pricing. The app runs a 14-day trial and then costs $10 a year, so a fifteen-million valuation needs an enormous number of households renewing every single year, and the panel would have run that in seconds. The product shipped regardless: eeva is live with App Store links, a pricing page and a blog carrying 2026 dates.
A sky-high ask on a ten-dollar-a-year app, and no deal
