The pitch
What walked into the Den
Eggxactly appeared on Dragons' Den in season 3, episode 1, which aired in 2006, pitched by James Seddon.
In the pitch, Eggxactly asked the Dragons for £75,000 for 40% of the business, valuing the business at about £187,500.
After the show
What happened next
Eggxactly struck a deal in the Den.
Our read
The Hub verdict
A water-free egg cooker is exactly the sort of inventive gadget the early Den ran on, and James Seddon brought it to series three in 2006 asking £75,000 for 40 percent, a valuation of £187,500. That was an era of the show when even modest kitchen inventions could command a proper five-figure raise. Two Dragons came in, Richard Farleigh and Peter Jones, which for a first-of-its-kind appliance is a useful pairing: one investor with a technology bent, one with the retail weight to get a thing made and sold.
