Left without a dealSeason 14 · Episode 5
Foam Aroma UK
billed as a redesigned takeaway coffee lid
The ask£80,000for 15% of the business
Implied valuation£533Kask / equity
Founders: Tom Bell, Craig Bailey
On the record
The deal, on the record
Foam Aroma UK asked the Dragons for £80,000 in return for 15% of the business and left the Den without a deal. Figures are drawn from public records of the pitch.
- Season
- 14, ep 5
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



