Deal made in the DenSeason 13 · Episode 1
Fridja
presented as home appliances retailer including clothes steamer
The ask£70,000for 25% of the business
Implied valuation£280Kask / equity
On-air resultDeal agreed
Founder: Ben Fridja
On the record
The deal, on the record
Fridja asked the Dragons for £70,000 in return for 25% of the business and struck a deal with Deborah Meaden and Nick Jenkins on air. Figures are drawn from public records of the pitch.
- Season
- 13, ep 1
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.
Keep browsing
