Deal made in the DenSeason 18 · Episode 4
Gener 8
pitched as online vouchers in response to data received by advertisers
The ask£60,000for 10% of the business
Implied valuation£600Kask / equity
On-air resultDeal agreed
Founder: Sam Jones
On the record
The deal, on the record
Gener 8 asked the Dragons for £60,000 in return for 10% of the business and struck a deal with Peter Jones and Touker Suleyman on air. Figures are drawn from public records of the pitch.
- Season
- 18, ep 4
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



