The pitch
What walked into the Den
He-Sheets, Alex Warman’s two-person bedsheet with a defined dividing line down the middle, featured in season 6, episode 6, out of Oromocto, New Brunswick.
Angled for $50,000 for 25 percent, which pegged the value near $200,000.
Our read
The Hub verdict
A small, single-product pitch: fifty thousand against a quarter of the business, a two-hundred-thousand price on a two-person bedsheet with a dividing line down the middle. The number is the kind of modest ask you expect from an early, one-idea business.
Handing over a quarter of the company for that little says the founder wanted a partner more than a payday. The idea answers a real domestic complaint, the nightly fight over blankets, but bedding is a thin-margin category ruled by large linen suppliers and private-label retailers, and a sewn dividing line is the sort of feature a manufacturer can copy the season after it works. A one-feature bedding product lives or dies on getting into a chain quickly.
A modest ask on a one-feature product in a copyable category.
