The pitch
What walked into the Den
Andy Aitken and Joshua Mihill brought Honest Mobile to Dragons' Den in season 22, which aired in 2025.
In the pitch, Honest Mobile asked the Dragons for £110,000 for 4.5% of the business, valuing the business at about £2,444,444.
After the show
What happened next
On air, Honest Mobile agreed a deal of £110,000 for 4.5%, backed by Steven Bartlett and Deborah Meaden. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
The steepest valuation in this entire slice belongs to Honest Mobile: £110,000 for only 4.5 percent implies a business worth roughly £2,444,444 walking through the door. An equity ask under five percent is about as tight as the Den sees, the mark of founders who treat their cash need as small next to what they have already built.
Andy Aitken and Joshua Mihill held that line, and two Dragons, Steven Bartlett and Deborah Meaden, came in together at the exact terms. It aired in season 22, among the most recent runs we cover, and the story is the sheer confidence in that valuation: a mobile network priced near two and a half million pounds, and two Dragons who did not argue with it.
Under five percent sold on a multi-million-pound valuation.
