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InstaCake Cards productDeal made in the Den

Dragons' Den Canada Season 18 · Episode 5

InstaCake Cards

cards with instant cake mix

The ask$300,000for 20% of the business
Implied valuation$1.5Mask / equity
On-air resultDeal agreed
Founder: Sarah Neal

On the record

The deal, on the record

InstaCake Cards asked for $300,000 in exchange for 20% of the business.

Season
18, ep 5
On-air outcome
Struck a deal
Deal terms
$300,000 for 15% split by two Dragons
Category
Food and Drink

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.