It’s Souper

line of nigerian inspired soups

The ask$180,000for 15% of the business

Implied valuation$1.2Mask / equity

On-air resultDeal agreed

Founder: Lola Adeyemi

On the record

The deal, on the record

It’s Souper pitched for $180,000 in return for 15% equity.

Season: 16, ep 5
On-air outcome: Struck a deal
Deal terms: $180,000 for 20% (negotiated down from the 25% Wes Hall first offered)
Investing Dragon: Wes Hall
Category: Food and Drink

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.