The pitch
What walked into the Den
Karta Bottle appeared on Dragons' Den in season 22, episode 4, which aired in 2025, pitched by Pete Anwyll.
In the pitch, Karta Bottle asked the Dragons for £50,000 for 33% of the business, valuing the business at about £151,515.
After the show
What happened next
On air, Karta Bottle agreed a deal of £50,000 for 33%, backed by Steven Bartlett. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
Karta Bottle kept its numbers simple: 50,000 pounds for a third of the company, a straight one-third stake that puts the reusable-bottle business at about 151,500 pounds. Steven Bartlett met that ask exactly, so the equity that changed hands matched the offer on the table with no visible negotiation. A third of a company is a meaningful share to part with this early, and it is the kind of split that usually buys a founder hands-on help rather than just cash. It was a season 22 appearance from 2025, which makes this one of the newest deals in the file and Bartlett one of its busiest investors.
