The pitch
What walked into the Den
David Lees brought Mode Al to Dragons' Den in season 2, which aired in 2005.
In the pitch, Mode Al asked the Dragons for £225,000 for 50% of the business, valuing the business at about £450,000.
After the show
What happened next
A deal was agreed on air for Mode Al.
Our read
The Hub verdict
David Lees made the boldest cash request in this batch: £225,000, and for it he offered half of Mode Al, his tech-integrated furniture business. That prices the company at £450,000 and dates back to season 2 in 2005, when six-figure asks of this size were still eye-catching in the early Den. Asking for that much money against half the equity suggests Lees needed serious capital to build rather than a mentor, and he found it: Theo Paphitis and Duncan Bannatyne came in together.
The batch's biggest cash ask, and two Dragons covered it.
