The pitch
What walked into the Den
David and Patti Bailey brought Motor Mouse to Dragons' Den in season 7, which aired in 2009.
In the pitch, Motor Mouse asked the Dragons for £100,000 for 40% of the business, valuing the business at about £250,000.
After the show
What happened next
On air, Motor Mouse agreed a deal of £120,000 for 40%, backed by JamesCaan. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
Novelty gadgets rarely get talked up in the Den, but Motor Mouse managed it. David and Patti Bailey pitched their range of computer mice styled as classic sports cars, seeking £100,000 for 40 percent. What they actually signed was better on the cash line: £120,000 for the same 40 percent. That extra £20,000 with no additional equity is a quiet vote of confidence. On the opening ask the company was valued at £250,000; James Caan's willingness to put in more for an unchanged stake effectively lifted that figure to around £300,000. For a niche, design-led product that is a notable outcome.
A gadget pitch that earned more cash without giving up more equity.
