The pitch
What walked into the Den
Anne and Keith Proctor brought Pro Tec Covers to Dragons' Den in season 10, which aired in 2012.
In the pitch, Pro Tec Covers asked the Dragons for £75,000 for 26% of the business, valuing the business at about £288,462.
After the show
What happened next
A deal was agreed on air for Pro Tec Covers.
Our read
The Hub verdict
Caravan and motorhome covers are a niche with fiercely loyal customers, and Anne and Keith Proctor tapped it with Pro Tec Covers in season 10. They asked £75,000 for 26 percent, a valuation just shy of £288,500, and two Dragons came in, Hilary Devey and Duncan Bannatyne. A 26 percent offer sits in the sensible middle, enough to interest an investor without surrendering control of a family business, and the valuation looks well judged for a specialist product with repeat buyers. Landing a pair on something this narrow suggests the loyalty of that customer base did the persuading.
