The pitch
What walked into the Den
Jason Gledhill brought Redcote Leisure to Dragons' Den in season 20, which aired in 2023.
In the pitch, Redcote Leisure asked the Dragons for £100,000 for 15% of the business, valuing the business at about £666,667.
After the show
What happened next
On air, Redcote Leisure agreed a deal of £100,000 for 15%, backed by Sara Davies. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
Jason Gledhill did something not every founder manages in this room: he got the exact deal he walked in asking for. The £100,000 for 15% he pitched is the £100,000 for 15% he shook on, which means the roughly £666,667 valuation on his micro-campervan business held firm rather than getting chipped down.
Sara Davies came in solo, and a single-Dragon deal at the asking price usually signals she saw a clean route to market rather than a project needing a committee. Handing over 15% is a modest concession by Den standards, where founders often surrender a third or more, so Gledhill kept the lion's share of Redcote Leisure for himself. The deal carries an unusual wrinkle too: of that 15%, Davies holds 10% and her father the remaining 5%, which is about as close to a family investment as the Den gets.
Full ask, full valuation, and only a modest slice given away.
