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ODii productDeal made in the Den

Dragons' Den Canada Season 12 · Episode 3

ODii

a long-reach grab-and-lift tool for hard-to-reach items

Kenn Buxton pitched a long-reach grab tool in season 12. Here is the ask and where the company stands.

The ask$200,000for 20% of the business
Implied valuation$1Mask / equity
On-air resultDeal agreed
Founder: Kenn Buxton

The pitch

What walked into the Den

Kenn Buxton of Vancouver brought ODii, a long-reach grab-and-lift tool, to season 12, episode 3.

His figure was $200,000 for 20 percent, placing the gadget at a $1 million valuation.

After the show

What happened next

Jim Treliving took the deal at the full ask, $200,000 for 20 percent.

The original web address is now a parked domain for sale, though ODii-branded tools still turn up through third-party retailers.

Our read

The Hub verdict

Two hundred thousand dollars for 20 percent values this reach-and-grab tool at $1 million, a tidy number for a single-gadget pitch, and Jim Treliving gave the founder exactly what he came for. What he pitched back was distribution: contacts in the States and a record of moving products into American retail, which is the one thing a one-product tool needs to survive past its first run. The aftermath is tangled. The original domain is parked and for sale while an ODii-branded tool still turns up through third-party retailers, and a product outliving its listing is not the same as the company outliving it.

Treliving paid the full ask; original domain now parked