The pitch
What walked into the Den
Oloam is a latex mattress and bedding brand founded by Monisha Salwan, who pitched it while still only 21 years old.
Her season 20 ask was $100,000 for a 10 percent stake, putting a $1 million value on the business.
After the show
What happened next
Salwan came away with a deal. Wes Hall not only invested but offered to sponsor her MBA at the University of Toronto's Rotman School of Management.
Our read
The Hub verdict
Oloam went in at $100,000 for 10 percent, a $1 million valuation on a young latex-bedding brand, and left with Wes Hall backing it. The unusual part was not the cheque but the sweetener: Hall offered to sponsor the 21-year-old founder's MBA at the Rotman School, which is a Dragon investing in the operator rather than the mattress. The dollars and equity were never named on the floor, so the shape of the deal matters more than its size. The business is harder to buy from now, with the storefront throwing a payment error while older product listings still surface in search.
Wes Hall backed it and offered to fund her MBA
