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Oneiric Hockey productDeal made in the Den

Dragons' Den Canada Season 11 · Episode 6

Oneiric Hockey

hockey training aids for developing stickhandling and shooting

Emily Rudow and Kayla Nezon pitched hockey training gear in season 11 and took Manjit Minhas up on a royalty deal instead of straight equity.

The ask$50,000for 20% of the business
Implied valuation$250Kask / equity
On-air resultDeal agreed
Founders: Emily Rudow, Kayla Nezon

The pitch

What walked into the Den

Emily Rudow and Kayla Nezon of Waterloo founded Oneiric Hockey, a maker of hockey training aids, and pitched in season 11, episode 6.

The pair asked for $50,000 in exchange for 20 percent, a $250,000 valuation for the training brand.

After the show

What happened next

Manjit Minhas put in $50,000 against a 5 percent royalty over five years, with an option to convert into equity later, and the pair took that over a straight-equity split.

Our read

The Hub verdict

At $50,000 for 20 percent, the $250,000 valuation is one of the most modest asks in the batch, which fits an early-stage training-gear brand.

Manjit Minhas handed over the full $50,000 and took no equity at all, structuring it as a 5 percent royalty running for five years with an option to buy into the company later. That is the most founder-friendly shape a Dragon offers: the money arrives, the cap table stays untouched, and the Dragon keeps the right to convert if the product proves itself. For a training aid selling to hockey parents at a low ticket price, a royalty on volume is also the cleanest way for an investor to get paid without waiting years for an exit.