The pitch
What walked into the Den
Parking Perx appeared on Dragons' Den in season 16, episode 15, which aired in 2019, pitched by Christopher Reed.
In the pitch, Parking Perx asked the Dragons for £80,000 for 45% of the business, valuing the business at about £177,778.
After the show
What happened next
On air, Parking Perx agreed a deal of £80,000 for 45%, backed by JennyCampbell. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
Parking Perx set out to make paying for parking feel rewarding, an app pitch from Christopher Reed that asked 80,000 pounds for a hefty 45% of the company. That prices the business at just under 178,000 pounds, and Jenny Campbell backed it on exactly those terms. For an app founder to give up nearly half so early is a big call, though Campbell's banking background is a logical fit for a payments product, which may have made the trade worthwhile. The equity is high; the valuation is deliberately modest. An app like this lives or dies on how many drivers install it, which is a marketing spend problem before it is a product one, and 45 percent is the sort of equity a founder concedes when the plan needs fuel rather than advice.
