Deal made in the DenSeason 4 · Episode 1
Reggae Reggae Sauce
billed as spicy bbq sauce
The ask£50,000for 20% of the business
Implied valuation£250Kask / equity
On-air resultDeal agreed
Founder: Levi Roots
On the record
The deal, on the record
Reggae Reggae Sauce asked the Dragons for £50,000 in return for 20% of the business and agreed a deal of £50,000 for 40% with Peter Jones and Richard Farleigh on air. Figures are drawn from public records of the pitch.
- Season
- 4, ep 1
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.
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