Iconic Brewing Company (formerly Sage Mixology)

perfect pour

The ask$500,000for 20% of the business

Implied valuation$2.5Mask / equity

On-air resultDeal agreed

Founders: Cam McDonald, Bobby Besant, Daniel Bartek

On the record

The deal, on the record

Iconic Brewing Company (formerly Sage Mixology) pitched for $500,000 in return for 20% equity.

Season: 11, ep 10
On-air outcome: Struck a deal
Deal terms: $500,000 as a royalty deal, 10 cents per bottle until the Dragon receives two times his money back, then he walks away with no equity (asked 500K for 20%; beat a rival two-Dragon offer of 500K for 22%)
Category: Food and Drink

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.