Independent product guide to Dragons' Den · Every availability claim is checked
Santevia productDeal made in the Den

Dragons' Den Canada Season 20 · Episode 8

Santevia

alkaline and mineral water filtration systems for the home

Still sellingHome and Living

A season 20 pitch for home water filtration from Matthew Gohl and Michael Hutchinson. We cover the ask and where you can buy the filters now.

The ask$1,000,000for 6.25% of the business
Implied valuation$16Mask / equity
On-air resultDeal agreed
Still sellingFounders: Matthew Gohl, Michael Hutchinson

The pitch

What walked into the Den

Matthew Gohl and Michael Hutchinson lead Santevia, a maker of alkaline and mineral water filters, and they stepped in during season 20, episode 8.

The two asked for a full $1,000,000 while offering up 6.25 percent, which implies a $16 million valuation for the filtration line.

After the show

What happened next

The product range is thriving on its own. In July 2026 the company was selling countertop, gravity, pitcher, shower and travel filters, with free shipping over $99 and a lifetime warranty message front and centre.

Our read

The Hub verdict

This is the biggest straight ask in the group, a full million dollars for 6.25 percent, pinning Santevia at $16 million and effectively daring the Dragons to argue the number. They argued it, but not by much. Three of them came in together at $1.25 million for 10 percent, the founders countered at $1 million for 8, and the deal closed there. Moving a trio of Dragons on valuation takes years of sales behind you, which a water-filtration brand with that depth of range has. The storefront still runs filters across every category from countertop to travel.

Three Dragons in for $1 million at 8 percent