The pitch
What walked into the Den
Sea Gods, founded in White Rock, British Columbia by Ryan and Mandy Johnston, built a name on inflatable stand-up paddleboards wrapped in bold artwork.
The couple pitched in season 18, seeking $750,000 for 30 percent and putting a $2.5 million value on the business.
After the show
What happened next
What is documented is a bigger change: a 2026 industry update reports the Johnstons fully exited the business, with assets moving to new owners in late 2025 and the White Rock store closing in 2024.
The Sea Gods name lives on. Boards still sell under the brand at seagods.com with 2026 pre-orders, but under new ownership, and the current operation should not be read as founder-run.
Our read
The Hub verdict
Sea Gods put $750,000 for 30 percent on the table, a $2.5 million valuation, and left without a Dragon. Paddleboards are seasonal, freight-heavy and heavily discounted, and none of the panel wanted a third of that at that price. What happened after is the bigger story: the retail store closed in 2024 and the founders fully exited in late 2025, so the name now sells under new ownership. Anyone reading current reviews should know the brand is a going concern but no longer the founder-run business that pitched, which is why some reviewers paused their endorsements through the handover.
No deal; brand sold on, founders exited in 2025
Worth knowing: The brand changed hands, so the current store trades under new owners rather than the founders, and some reviewers paused their recommendations after the transition.
