Deal made in the DenSeason 12 · Episode 2
Spoon
billed as breakfast cereal
The ask£50,000for 30% of the business
Implied valuation£167Kask / equity
On-air resultDeal agreed
Founders: Johnny Shimmin, Annie Morris
On the record
The deal, on the record
Spoon asked the Dragons for £50,000 in return for 30% of the business and struck a deal with Deborah Meaden and Peter Jones on air. Figures are drawn from public records of the pitch.
- Season
- 12, ep 2
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.
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