Independent product guide to Dragons' Den · Every availability claim is checked
Super U productDeal made in the Den

Season 18 · Episode 2

Super U

described as organic foods supplier

The ask£50,000for 6% of the business
Implied valuation£833Kask / equity
On-air resultDeal agreed
Founders: Sean Ali, Charlotte Bailey

On the record

The deal, on the record

Super U asked the Dragons for £50,000 in return for 6% of the business and struck a deal with Tej Lalvani and Peter Jones on air. Figures are drawn from public records of the pitch.

Season
18, ep 2
On-air outcome
Struck a deal
Category
Food and Drink

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.