Deal made in the DenSeason 18 · Episode 2
Super U
described as organic foods supplier
The ask£50,000for 6% of the business
Implied valuation£833Kask / equity
On-air resultDeal agreed
Founders: Sean Ali, Charlotte Bailey
On the record
The deal, on the record
Super U asked the Dragons for £50,000 in return for 6% of the business and struck a deal with Tej Lalvani and Peter Jones on air. Figures are drawn from public records of the pitch.
- Season
- 18, ep 2
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



